Flip Your Perspective
Pivot Your Business

Business is changing. Fast.
We’ll help you build capacity to meet emerging challenges head on.

Together we’ve got this!

FlipSide Sustainability has spent a decade at the forefront of resilience and sustainability building in business. Our team has the expertise and experience to co-create and move strategy and solutions from planning to practice. We use both tested and pioneering approaches to reshape your purpose, refresh your business approach, and transition your culture, while supporting you every step of the way. We’ll help you thrive under shifting economic and environmental conditions.

Our Four Key Services

We’ll help you leap forward with purpose by building resiliency and sustainability into every level of your business.

Professional & Organizational Coaching

We take an organization-wide approach, identifying risks and vulnerabilities, leveraging key strategies that promote thriving under changing conditions. Covid and other projected challenges are reshaping our conversations, forcing many companies to reconsider the resilience of their models, approaches, and organizations.

Advisory &

We work with you to better understand your business situation & sector, and use strategic scenarios to co-create the practical steps that allow you to map your path from the present (coping) to the future (thriving). At FlipSide Sustainability, we give you the tools to proactively pivot your business.


We use pioneering approaches that develop shared purpose, enhance collaboration, promote partnerships, and nurture culture at every level of your organization. Advancing your business ecosystem helps you remain agile, adapt, and thrive under changing conditions.

Mainstreaming Resilience and Sustainability

We help you pivot and thrive in a changing climate. Work with us to build practical strategies that reduce your vulnerability to climate-related risks and impacts, while lowering your emissions, advancing your purpose and culture for the 21st century.

What Our Clients Say:

Simon Fraser University’s Integrated Climate Action for BC Communities Initiative (ICABCCI) along with Flipside Sustainability, has been an invaluable partner in our climate action work. They have provided instrumental expertise, guidance, and support throughout the development of our organization’s climate plan by creating lasting synergies between staff, guiding our organization through implementing a novel climate action framework, and ensuring we are armed with measures for success. We look forward to our continued work with ICABCCI and Dr. Shaw of Flipside Sustainability.

Laura SamplinerSustainability and Energy Coordinator, City of Port Moody

Alison is a pioneer in creating processes of social learning around sustainability, and a delight to work with. Her deep collegiality and commitment to integrative and participatory process are important tools in the transition to sustainable futures.

Dr. John Robinson

Alison Shaw was a presenter and instructor of a values-based leadership workshop I attended. Impressed with her theoretical knowledge and practical approach, I asked if she would be willing to help me restructure the management of our organization around shared values. For the past two years Alison has provided guidance in steering us through major organizational change. I am truly grateful for the professional advice I receive and would recommend Alison Shaw as a values-based leadership coach for both business and government alike.

Ron Bowles

It is a rare opportunity to work with a consultant marked by brilliance, expertise and strategic practicality. Dr. Alison Shaw of Flipside Sustainability brings all of that and more to the table together with her team of talented experts. She worked with the Village to customize and deliver an innovative and exemplary asset mapping and visualization process that has helped set Salmo on our sustainable future. Dr. Shaw has our highest recommendation.

Diane Kalen-Sukra

Dr. Shaw was a key member of cutting-edge climate change research exploring climate innovations in local BC communities (www.mc-3.ca). She possesses a very ‘deep’ knowledge of sustainability drivers and barriers, and is herself highly innovative in designing solutions. Dr. Shaw has unique skill in bringing diverse groups of researchers, decision-makers from government and industry, practitioners and civil society leaders together on seminal sustainability issues and topics of our time.

Dr. Ann Dale

One thing I appreciated... [Alison] has a very gentle approach but she will dig deep into the areas of my personal resistance and often that is mixed in with the business matters... I can highly recommend coaching with Alison Shaw... and I will certainly do so again in the future.

Petra Mayer

With thirty years of producing marketing + communications solutions for Fortune 500 clients and governments, I can honestly say that I recommend Alison as a personal or organizational coach to help you achieve the outcome you desire.

John Watt

FlipSide Sustainability will transform your business outlook and outcomes! Dr. Alison Shaw combines informed and inspired big-picture thinking with practical solutions customized to meet each clients’ needs. Her exceptional communication and coaching skills, along with her passion for collaborative problem-solving, ensure innovative yet realistic and integrated outcomes.

Joanne de Vries

FlipSide Sustainability has the expertise to change minds and systems. I brought Dr. Shaw onto my health team to integrate sustainability into people's thinking about health on university and college campuses, including policy development, and to advance sustainable event planning. She had an important impact in shaping an international conference delegations' understanding of sustainability and how and why it is essential for health and health promotion for people and the planet. She smoothly introduced new ideas, took on leadership as needed and provided technical and practical support. In fact, she made significant contributions on three conference steering committees, facilitating international discussions, and bringing energy and focus to the writing of the Okanagan Charter: An International Charter for Health Promoting Universities & Colleges. She is highly skilled in drawing connections and in bringing people with diverse perspectives on board to better understand the advantages of moving toward sustainability and sustainable approaches.

Dr. Claire Budgen

We Turn Science to Strategy

FlipSide Sustainability embraces its roots in both research and practice. Founder Dr. Alison Shaw has worked on leading climate change and sustainability initiatives and projects for over 20 years. She leads a team of FlipSide Associates who co-create and embed the best possible resilience solutions into organizations across diverse sectors. The goal: to ensure your business and culture thrive in a changing climate.

About Us

Let’s connect.

We're here to help your organization leap forward.